Why natural fur?
March 20, 2020
Why natural fur?
-
Due to its durability and longevity, natural fur will last a lifetime;
-
Natural fur has emotional value and can be passed down from generation to generation;
-
Natural fur is a natural material that is infinitely recyclable;
-
Natural fur’s unique qualities allow it to be re-designed and modified;
-
Natural fur is a timeless material that will never go out of style;
Natural fur:
Is sustainable, transparent & responsible
- Biodegrades at the same speed as a leaf, as opposed to fake plastic fur which ends up in landfill;
- Is a responsible and long-lasting material;
- It does not release any microplastics or harmful chemicals unlike synthetic oil-based alternatives;
Comes from certified and regulated sources
- Subject to the highest animal welfare standards & regular government and independent inspections;
- Has a fully transparent supply chain;
- Is a contemporary material with a rich heritage in craftsmanship;
- Supports remote communities, their traditions and ensures their livelihood
Contributes to a circular economy and has a no-waste policy
- Farming uses remnants from food production and other industries;
- Waste is turned into useful products including biofuels and fertilisers;
- Wild fur is a by- product that otherwise would go to waste and contributes to wildlife management with almost net zero carbon-emissions;
