Why natural fur?

March 20, 2020

Why natural fur?

  1. Due to its durability and longevity, natural fur will last a lifetime;

  2. Natural fur has emotional value and can be passed down from generation to generation;

  3. Natural  fur is a natural material  that is infinitely recyclable;

  4. Natural fur’s unique qualities allow it to be re-designed and modified;

  5. Natural fur is a timeless material that will never go out of style;

Natural fur:

Is sustainable, transparent & responsible

  • Biodegrades at the same speed as a leaf, as opposed  to fake plastic fur which ends up in landfill;
  • Is a responsible and long-lasting material; 
  • It does not release any microplastics or harmful chemicals unlike synthetic oil-based alternatives;

Comes from certified and regulated sources

  • Subject to the highest animal welfare standards & regular government and independent inspections;
  • Has a fully transparent supply chain; 
  • Is a contemporary material with a rich heritage in craftsmanship; 
  • Supports remote communities, their traditions and ensures  their  livelihood 

Contributes to a circular economy and has a no-waste policy

  • Farming uses remnants from food production and other industries;  
  • Waste is turned into useful products including biofuels and fertilisers; 
  • Wild fur is a by- product that otherwise would go to waste and contributes to wildlife management with almost net zero carbon-emissions;

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